Identifying Opinion Leaders in the Online Communities of Consumption Based on SNA
نویسندگان
چکیده
منابع مشابه
Review for Identifying Online Opinion Leaders
Nowadays, Internet enables its users to share the information online and to interact with others. Facing with numerous information, these Internet users are confused and begin to rely on the opinion leaders’ recommendations. The online opinion leaders are the individuals who have professional knowledge, who utilize the online channels to spread word-of-mouth information and who can affect the a...
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Virtual communities are the uppermost communication spaces and channels for online word-of-mouth. And opinion leaders are the most important group for enterprises’ word-of-mouth communication. As enterprises are engaged in online word-of-mouth marketing activities, the key is to find out the opinion leaders in virtual communities. In this paper, after affirming the effects of opinion leaders an...
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Opinion leaders on the internet play an important role in promoting the formation of online public opinion, which can influence the direction of public opinion. In this paper, we use social network analysis and content analysis to recognize the opinion leaders of online communities. First of all, we propose “Eight Degree” attribute indexes based on the characteristics of opinion leaders. Then, ...
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ژورنال
عنوان ژورنال: DEStech Transactions on Social Science, Education and Human Science
سال: 2017
ISSN: 2475-0042
DOI: 10.12783/dtssehs/aetms2017/15874